purpose of openin a coffee house for blind people

For example, while tourism is strong all year long in Pleasantville, it peaks during the summer months. The benefit of this mix of customers is that it helps maintainĬonsistent business throughout the year. These groups are all potentially strong customer segments. Expansion: Assuming this store is successful, it will be the first of a chain of Dark Roast Java coffeehouses located in markets that have similar demographic profiles, significant traffic by the store, year-round tourist activity and a sizeable student population.ĭark Roast Java’s customer base in Pleasantville is comprised of five target groups.Dark Roast Java locations are designed for high volume year round, with revenues and profits to match. Location: Dark Roast Java will be located in the prime section of downtown Pleasantville in the heart of the shopping and entertainment district.Variety: No other coffeehouse in the area will provide the range of coffee drinks, tea, cocoa, juice, smoothies and other products that Dark Roast Java does.Dark Roast Java will offer residents and visitors a totally new style of coffeehouse – one offering a uniquely flavorful coffee drink and a comfortable, upscale environment at which to socialize, relax or work. Our Solutionĭark Roast Java launches with its first coffeehouse located in downtown Pleasantville. Now that Americans’ coffee preferences have broadened and matured, many are asking for more from their coffeehouse. Indeed, Starbucks and The Coffee Bean are often referred to as 'fast food' coffeehouses due to their 'cookie cutter' design. Starbucks, The Coffee Bean, Peet’s, Diedrich’s and other major chains serve average quality drinks in establishments that have the same generic design appearance. In many years the increase has been in double digits. In addition, no coffeehouse chains have failed during this time, although the list of casualties in other industries is quite long. During the past 20 years, there has not been a single year, despite war and recession, in which specialty coffee sales have not grown. The specialty-coffee business is growing at a healthy pace. People who would not have dreamed of spending more than 50 cents for a cup of coffee a few years ago now gladly pay $3 to $5 for their cappuccino, mocha latte or vanilla ice blended drink. Every day, millions of Americans stop for an espresso-based coffee drink. Thanks primarily to Starbucks, within the past 20 years the coffeehouse has become a familiar feature of American life.

Opportunity Problem & Solution Problem Worth Solving

Purpose of openin a coffee house for blind people